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SEEK DISCOMFORT

2021-22 Seek Discomfort, a spin-off of the YouTube channel Yes Theory (10M+ followers), lives its mission through bold clothing drops. As a longtime fan, I emailed the CEO with my designs, which led to a meeting and ultimately being a hired designer.

I infused each collection with themes of connection, growth, risk-taking, and adventure—core to the brand’s philosophy. The brand successfully launched my designs in collections through six major drops, selling pieces worldwide – a testament to the power of reaching out, and truly seeking discomfort.